Newsletter Samples

Below are samples of newsletters I have created for The Appalachian.

This newsletter for The Appalachian created by me was sent out to 15,364 subscribers on Nov. 5. This newsletter received a 43.2% open rate. This newsletter featured election coverage The Appalachian had covered throughout the season, and the election-related tips and games to engage viewers. Click the box on the left to view the entire newsletter.

This newsletter for The Appalachian created by me was sent out to 15,262 subscribers on Oct. 29, 2024. This newsletter received a 49.8% open rate. This newsletter contained stories from each desk such as news, sports, arts & culture, and opinion. This newsletter also featured a mini-photo gallery for the story about the football team returning after a break, and a horoscope to engage readers.

This newsletter for The Appalachian created by me was sent out to  13,778 subscribers on Feb. 18, 2024. The subject of this line was "You don't want to miss this 👀..." and received a 47.7% open rate. This newsletter promoted The Appalachian's reader's choice issue Best of Boone and the voting window closing. This newsletter contained videos, engaging questions, listed the categories to vote in, and each button linked to the voting form. 

This newsletter for The Appalachian created by me was sent out to 13,718 subscribers on Feb. 29, 2024. This newsletter received a 48.2% open rate. This newsletter contained stories from each desk such as news, sports, arts & culture, and opinion. This newsletter also featured a mini-photo gallery, a video, and horoscopes to engage readers. This newsletter also introduced Pet of the Week, where two pets from the local animal shelter are featured and are linked for people to possibly adopt, boosting engagement.